(note: In the book I conduct five “experiments,” one in each chapter; I’m starting off this blog with short synopses of each, with links.—BW)

Undertaken in the summer of 2003, the Mob Project used chain emails to gathered “inexplicable mobs” of people in Manhattan for ten minutes or less. Following media coverage, it touched off a worldwide “flash mob” fad that still persists in pockets to this day. In the book, I consider the project in the context of media narratives and the psychology of boredom and distraction.


Documentation on The Mob Project’s eight gatherings (including links to photographs from Mike Epstein at SatansLaundromat.com, who attended all seven successful mobs):

MOB #1 (blocked by police)
Tuesday, June 3rd, 2003
7:24 pm - 7:31 pm (scheduled)
Location: Claire’s Accessories, Astor Place

MOB #2
Tuesday, June 17th, 2003
7:27 pm - 7:37 pm
Location: Rugs department, Macy’s Herald Square
Email | Slip | Photos

MOB #3
Wednesday, July 2nd, 2003
7:07 pm - 7:12 pm
Location: Grand Hyatt Hotel, 42nd Street
Email | Slip | Photos

MOB #4
Wednesday, July 16th, 2003
7:18 pm - 7:23 pm
Location: Otto Tootsi Plohound, Soho
Email | SlipPhotos

MOB #5
Thursday, July 25th, 2003
7:18 pm - 7:26 pm
Location: Central Park near 81st St. & Central Park West
Email | Slip | Photos

MOB #6
Thursday, August 7th, 2003
7:18 pm - 7:24 pm
Location: Toys R Us, Times Square
Email | Slip | Photos

MOB #7
Tuesday, August 26th, 2003
7:24 pm = 7:29 pm
Location: St. Patrick’s Cathedral
Email | Slip | Photos

MOB #8
Wednesday, September 10th, 2003
7:41 pm - 7:46 pm
Location: 42nd St. B/D/F/V station entryway
Email | Slip | Photos