(“Experiment” #4 of five, from the book…)

In order to explore the consumer relationship in the word-of-mouth (WOM) online media environment, I created the persona of Bill Shiller, who did whatever corporations asked of him for one month. Via Gmail, MySpace, corporate affiliate lists, and various buzz-marketing organizations, he tried to spread the word about scores of products. To his knowledge, none of this buzzing helped sell a single thing to his marketing-weary social network.

Rating: MIXED

Bill Shiller [myspace.com]
BzzAgent [bzzagent.com]
Ground Force Network [groundforcenetwork.com]
Tremor [tremor.com]
Streetwise [streetwise.com]