(“Experiment” #2 of five, from the book…)

As part of an inquiry into the concept of “buzz bands” in indie rock, Stop Peter Bjorn and John was conceived in advance of the 2007 South by Southwest festival as an experiment in “antibuzz.” It attempted to use blogging technology to check the spread of the Swedish band Peter Bjorn and John. Despite garnering links from such sites as Gawker, Idolator, Entertainment Weekly, and the Los Angeles Times, this experiment failed to impede the band’s progress.

Rating: MIXED

Links:
Stop Peter Bjorn and John [blogspot.com]

In particular, see these posts:
Why Peter Bjorn and John Must Be Stopped
Event to Stop Peter Bjorn and John
D-Day for PBJ
Goodbye